Apple News

💬 It's time to confer with 📰 This week, Apple will bring together the company's top 100 executives for its annual retreat, where the main topic of discussion will be Apple Intelligence, artificial intelligence in general and plans for where the company will go next in this area. Other topics, about which nothing is known yet, have not been ruled out.

🗺 The other day, Robby Walker, who is Apple's senior director of Siri, told his employees that delays in key features are terrible and embarrassing, and the decision to promote the technology before it was ready only made things worse, reports Mark Gurman. 🤔 As of now, Apple has no plans to lay off top executives because of the Apple Intelligence crisis, but that could change at any time. The company is still open to change. It has discussed moving more executives under John Giannandrea to help with restructuring.

@iPhone #AppleInc #AppleIntelligence

📱 A full trailer and poster for the new F1 movie A sports drama starring Brad Pitt from Apple Original Films.

🍿 In the story the star of 'Formula 1' Sonny Hayes left the sport after a serious accident back in the 1990s. Years later, he is approached by the owner of the APXGP racing team to join them as a co-driver and mentor for prodigy Joshua Pierce.

🏎 It premieres in worldwide theaters on June 27. To celebrate the opening of the 2025 Formula One Racing Series season, 25 IMAX theaters around the world will host the first premieres for racing fans. Presales for these screenings are now open. @iPhone #AppleTV 🚘 More auto world news 🎬 More movie news

📉 The price of the iPhone 16e could be reduced as early as this year 🍂 This could happen in the fall, with the release of the iPhone 17 series. Apple is likely to keep the base iPhone 16 and 16 Plus, as well as the iPhone 15, on sale, which means that their price will be reduced, but in order to avoid layering in price, iPhone 16e will be cheaper, as well as all other last year's and older devices. Also, this price cut is likely if the company decides to release iPhone 17e next year, keeping the 16e on sale even after the new version is released.

🧲 The current price is meant to boost revenue or keep the company profitable during the spring cycle, traditionally a difficult time for Apple. That said, the company has already done enough to maintain profitability this quarter with new basic iPads and fresh MacBook Airs, including special pricing for students.

📱 P.S. Forums and social networks are overflowing with messages from iPhone 16e owners, which boil down to one thing: when using, for example, Bluetooth headphones, the connection periodically falls off for 1-2 seconds, which is especially noticeable when listening to music. @iPhone #analytics #finance #iPhone

📱 Detailed dummies of the iPhone 17 Air and 17 Pro have been printed on a 3D printer 📱 The dummies are based on previously leaked CAD designs, so the smartphones are likely to look like this. The images were published by insider Majin Bu. ℹ️ Earlier it became known that iPhone 17 Air will get a body only 5.5 mm thick and a higher density battery, which will increase the autonomy at such a small thickness. @iPhone #rumors #iphone

⚙️ Apple asks 1.4 billion users not to procrastinate on updates 🧭 A critical vulnerability has been discovered in iOS. It was found in the Safari browser engine. 🔄 The problem affects all users of iPhones from XS and newer. Check your software – the newest is 18.3.2. @iPhone #iOS #update

🛋 To a Metallica concert from the comfort of your own home 🥽 Apple is releasing an immersive Metallica concert exclusively for Vision Pro. 🎸 The company has placed 14 special Apple Immersive Video cameras on stage so that Vision Pro owners can experience the concert. 🇲🇽 The 25-minute recording includes performances of three tracks: “Whiplash”, “One” and “Enter Sandman”. Filming took place in the capital of Mexico, as part of M72's world tour. 📆 The premiere will take place tomorrow, March 14. The concert will also be available to watch at Apple retail stores if you don't already have a Vision Pro headset. @iPhone #VisionPro #update

🔨 Apple Developer Academy has opened in Bali 🇮🇩 Apple has launched the Apple Developer Academy in Tuban, Bali. This is the fourth institution the company has opened in Indonesia, but the first to be open to foreigners. 🎓 The academy has welcomed more than 100 students from 18 to 56 years old from 11 countries. The students will participate in a nine-month program that teaches the basics of programming, design, marketing skills and other aspects, and also includes knowledge of AI. 📍 Students from abroad will be able to study at the Academy if they pass the requirements as stated on the website. @iPhone #AppleAcademy 🗞 More Bali News here

👆 A rough visualization of the new iOS 19 and macOS 16 interface, shared in the post above. @iPhone #concept #rumors

📰 Apple is preparing a major redesign of iOS/iPadOS 19 and macOS 16 According to Mark Gurman, this will be the biggest update since iOS 7 in 2013, and since macOS Big Sur in 2020. 🔎 The design of the systems will be based on the visionOS style. The iOS/iPadOS 19 (codenamed “Luck”) and macOS 16 (“Cheer”) systems will be fundamentally changed externally, including updates to the style of icons, menus, apps, windows, and system buttons. As part of the process of working on the updates, the company is working to simplify how the user navigated and controlled their device.

📆 The updates are expected to headline the upcoming WWDC25 conference, which will be announced very soon. A key goal of the redesign is to make Apple's systems more similar and consistent. The update is a top priority for the software development and UI/UX team, which is led by Alan Dye, who previously held stints at fashion brands and came to the company over a decade under Jony Ive's wing.

Tut-tut... say those just getting to grips with the updated Photos app. @iPhone #iOS #iPadOS #macOS

🔒 Apple's foldable iPad Pro prototype features under-display Face ID А new rumor claims that one of Apple's prototypes for the device features under-display Face ID technology. 📰 According to Weibo-based leaker Digital Chat Station, one of Apple's engineering prototypes features an 18.8″ foldable screen with a "metal superstructure lens" that integrates the receiver and transmitter components of Face ID for under-display facial recognition. The leaker provided no other information. 🔎 As for under-display Face ID, it has been rumored for future iPhones for several years, but has so far failed to materialize. Today's rumor is the first to mention under-display Face ID in the context of Apple's foldable plans.

📆 According to analyst firm Display Supply Chain Consultants (DSCC), Apple is planning to launch an 18.8-inch foldable iPad Pro with an OLED display in 2027. Separately, supply chain analyst Ming-Chi Kuo has claimed LG aims to begin mass production of display panels for a MacBook with a 20.2-inch or an 18.8-inch foldable screen in the fourth quarter of 2025. In addition, Bloomberg's Mark Gurman has also spoken of a foldable ‌iPad in development‌, suggesting that the "giant" tablet would launch in 2028. According to Gurman, Apple does not want the upcoming foldable device to have a crease, instead appearing as a single piece of glass.

@iPhone #rumors #iPad

🇬🇧 Apple Music will feature a playlist from Britain's King Charles III in honor of Commonwealth of Nations Day 🎵 Tomorrow, March 10 from 6am GMT, first on Apple Music 1 and Apple Music Hits radio and then to all Apple Music subscribers, an edition of The King's Music Room show with Charles III, recorded right in Buckingham Palace, will be available. 💿 The broadcast will include a short interview with the King of the UK, as well as a personal selection of music from artists and singers from the 1930s to Afrobeats stars, as well as disco divas and reggae icons Bob Marley, Kylie Minogue, Grace Jones, Davido, Raye and more. @iPhone #ApplePromo #apps

🥲 Smart Siri is delayed until iOS 19 i.e. 2026 Siri's personalized features and improved integration were supposed to come in the iOS 18.4 update, but now it looks like it won't even be added in iOS 18.5, but delayed until iOS 19. 📰 According to Daring Fireball, Apple representatives have said that implementing new chips for Siri with Apple Intelligence will take longer, and eventually they won't even come out in iOS 18.5:

Siri helps our users find what they need and get things done quickly, and in just the past six months, we’ve made Siri more conversational, introduced new features like type to Siri and product knowledge, and added an integration with ChatGPT. We’ve also been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps. It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.

📅 2026 is even later than insider Mark Gurman had predicted, saying that some of the Siri features would launch as early as iOS 18.5. At the same time, he notes:

The delays – especially of announced features – are embarrassing for Apple and add more evidence to the idea that the company is struggling in artificial intelligence. They also threaten to set back work on future improvements. Apple had been planning to make Siri more ChatGPT-like and conversational next year. But now only the initial underpinnings for that upgrade are expected to be ready by 2026, during the iOS 19 release cycle. The actual interface that users experience likely won’t arrive until iOS 20 in 2027.

🧐 Some other insiders agreed with this conclusion, recalling information that the release of the new smart HomePad could be delayed until late 2025. 💬 Can the company blame John Giannandrea, Senior Vice President Machine Learning and AI Strategy? @iPhone #AppleInc #iOS #Siri #Appleintelligence #rumors #HomePad

📱 iPhone 16e shorts by Apple 💬 Say what you mean, ⚙️ 5 travel tips, 🛰 and go off grid with the new iPhone 16e. @iPhone #ApplePromo

📰 Foldable iPhone for more than 2000$ According to analyst Ming-Chi Kuo Apple's first foldable iPhone should arrive around the end of 2026 or early 2027 with a book-style design and a premium price tag of over $2,000. In the report, Kuo outlines his expectations for the device: ・7.8″ "crease-free" inner display and a 5.5″ outer display (matching a rumor from last month); ・measure between 9 and 9.5 mm when folded, and around 4.5 to 4.8 mm when unfolded; ・a dual-lens rear camera with a front-facing camera for both folded and unfolded states; ・no Face ID authentication,but a Touch ID side button as a means to save internal space; ・positioned as a "true AI-driven phone," with the larger screens allowing for a better multi-tasking AI experience; ・$2,000 (perhaps even above $2,500) as a device for Apple's loyal fanbase. 📆 Mass production is reportedly planned for the fourth quarter of 2026, so perhaps the launch may be suggested for late 2026 or in early 2027. A second-generation model is said to be in the pipeline for a year later. @iPhone #rumors #iPhone

🆕 MacBook Air M4 promo video for retail stores and resellers Who's going to update? @iPhone #MacBook #ApplePromo

🖥️ Mac Studio has also been updated 🔎 Configurations with M4 Max and M3 Ultra chips are now available to choose from, ports have been upgraded to Thunderbolt 5, and the maximum SSD capacity is 16TB. 💵 Pricing for the Mac Studio starts at $1999 for the junior configuration on the M4 Max. 💵 The minimum version on the M3 Ultra chip starts at $3999 for the 36/512 GB version with 14/32 CPU/GPU cores. 📆 Sales in 28 countries will start on March 12. @iPhone #MacStudio #AppleLaunch

🔔 Apple unveils updated MacBook Air with the M4 chip ・13.6“ and 15” diagonals ・Thunderbolt 4 ports ・16GB of Unified Memory in the base model ・New Sky Blue color (replacing Space Gray) @iPhone #MacBook #AppleLaunch

🌸 Spring colors update 🔎 Both Apple Watch bands & loops and cases for the entire iPhone 16 2024 lineup have got a bright spring update. P.S. "Thousands" of new colors can be seen on Apple's website. @iPhone #AppleWatch #accessories

🆕 iPad Air M3 promo video for retail stores and resellers @iPhone #iPad #ApplePromo

⌨️ Updated Magic Keyboard for new iPad Air 💵 Available in white color for $269.00 👍 Compatible not only with the new tablet, but also with the three previous generations of iPad Air. @iPhone #AppleLaunch #iPad #MagicKeyboard