Apple News

🅱️ Beats braided cables in all four colors Bolt Black, Nitro Navy, Surge Stone and Rapid Red. ℹ️ Apple is preparing to release Beats braided cables. Connector options will be different: USB-C to USB-C, USB-C to Lightning, and USB-C to USB-A. Each will come in a fabric braid and one of four colors. In addition to the standard 1.5-meter versions, there will be shorter 20-centimeter versions for each type of cable. 🔋 Support for fast charging up to 60W and data transfer at USB 2.0 speeds (up to 480Mbps) is claimed.

👂 Officially, Apple has not yet announced the release of these cables. Information has come from some European and Canadian retailers who have added the cables to their website. It is expected to arrive in stock on April 8 at a price of 25 Canadian dollars for the USB-C to USB-C version.

@iPhone #Beats #accessories

🇬🇧 'Severance' promo installation was held even in London 🎭 The event was visited by key actors of the series. 📱 Apple shared a video report from the another promo campaign. Maybe it's time to finally find out what this show is that Apple so eagerly promoting all about!

🍿 In Severance, Mark Scout (Adam Scott) leads a team at Lumon Industries, whose employees have undergone a severance procedure, which surgically divides their memories between their work and personal lives. This daring experiment in “work-life balance” is called into question as Mark finds himself at the center of an unraveling mystery that will force him to confront the true nature of his work… and of himself. In season two, Mark and his friends learn the dire consequences of trifling with the severance barrier, leading them further down a path of woe.

@iPhone #AppleTV #ApplePromo 🗞 More London News & More Movie News

📞 Apple calls on NVIDIA for help Apple has ordered $1 billion worth of NVIDIA GB300 NVL72 systems. 💰 Apple and NVIDIA continue to converge on many projects and now, according to analysts at Loop Capital, the Cupertinos are ordering 250 of the most powerful server systems with multiple GPUs, each costing $4 million. They are particularly suited for demanding tasks such as generative AI, high-performance computing, LLM models with reasoning skills and graphics file generation. 🍎 The exact purpose of this computing power is unknown, training Apple Intelligence and Siri may be just one purpose, although this may be due to the difficulties Cupertino has had in developing a new LLM Siri. 🤫 Nevertheless, the servers could also be for other Apple cloud projects, which are being kept secret for now. @iPhone #rumors #AppleInc #AppleIntelligence

📦 Apple has a new computer on its Mac section of its website 🖲️ It's the Lumon Terminal Pro computer from Severance. Honestly, has anyone watched the show yet? Either way, the promotion of this Apple product is impressive! 📱 The Lumon Terminal Pro screen has an intriguing inscription on the screen related to the TV show that those who have seen it will understand. 🖥️ The site also leads to the 'Behind the Mac: Severance' video featuring the show's creators talking about how Macs helped with the video: the season finale was edited on a Mac mini, iMac and MacBook Pro. @iPhone #AppleTV #ApplePromo

👨‍💻 Apple announced WWDC, where they will be showing off iOS 19

WWDC25 dates: June 9 – June 13 – free and online along with the Keynote on June 9.

📱 Meanwhile John Prosser, an insider with a controversial reputation, has published a new video showing “from memory” renderings of iOS 19, which he somehow managed to see earlier. 🍏 At the same time, Mark Gurman, an analyst with a much more serious reputation, said that the renders are probably based on an earlier build of the system and the final result will surprise everyone. He also recalled the iOS 7 debacle. 🥴 Could the new circle icons be that global innovation redesign? @iPhone #iOS #WWDC #leaks

🎧 AirPods Max will get Lossless support and ultra-low latency audio with a software update in April 📰 Apple announced that an update to AirPods Max (USB-C) will unlock Lossless 24-bit audio at 48 kHz, preserving the integrity of original recordings. Lossless sound will also extend to personalized spatial audio. 🎵 With the USB-C cable, users can enjoy high-quality sound in music, movies and games, while music creators can experience significant improvements in songwriting, beat creation, production and mixing. @iPhone #AirPods #apps #updates

📰 @DailyApple news from Mark Gurman ⌚️ 1. The first headline is loud enough On the one hand, the ads about smart Siri is removed from all resources, on the other hand, Apple is considering the possibility of turning the watch into a wearable AI device with cameras.

🔎 According to the source Apple is working on a version of its smartwatch (both standard and ultra models) that will be equipped with cameras that will facilitate the expansion of the company’s “visual intelligence” features that are currently only available on the latest model of iPhone. With the standard Apple Watch, the camera would be embedded within the display, similar to an iPhone. It’s unclear if this would utilize under display-tech, or if this’ll necessitate a camera cutout. With the Ultra, the company plans on embedding it on the side of the watch, next to the digital crown and side button. Apple is likely doing this because they have more space to work with. Gurman says that Ultra users would have an easier time pointing their wrist at things to scan.

🗺 2. Apple shuffles AI executive ranks in bid to turn around Siri As it was predicted by @iPhone somebody has to answer where was the expected more smart Siri lost. Well, Apple is trying to find the answer among the company's team:

Apple Inc. has started this week with a rare shake-up of its executive ranks, aiming to get its AI efforts back on track after months of delays and stumbles. CEO Tim Cook is not happy with John Giannandrea to execute on product development, so he’s moving over another top executive to help: Vision Pro creator Mike Rockwell. In a new role, Rockwell will be in charge of the Siri virtual assistant. Rockwell will report to software chief Craig Federighi, removing Siri completely from Giannandrea’s command.

📱 3. Almost iPhone 16e's younger cousin Apple’s iPhone 16e has made a grand entrance with its $600 offering of all the best parts of the iPhone 16 for a less price. This month, it’s Google’s turn with the Pixel 9a. For $500, you get a Google device with all the best parts of the Pixel 9 (plus all that Gemini stuff Google wants you to use). @iPhone #AppleInc #iPhone #AppleWatch

📦 Apple has quietly updated the HomePod mini with a new box While new smart HomePod is delayed, an updated box for the old HomePod mini is ready and now it matches the HomePod 2 box. 📰 As noted by Parker Ortolani, the HomePod mini is now shipping in new boxes. While the original box shows illustrations of the HomePod from the side and top, the new box now has the Apple logo on top and the stylized HomePod mini logo on the other side. However, Apple has made another intriguing change.... ⚪ The new box is all white, whereas previously Apple had colored boxes that matched the color of the HomePod mini. @iPhone #HomePod #updates

🐌 New smart HomePod with a display has been delayed New gadget is delayed until the second half of 2025 due to a redesign of the systems. 🍎 Previously, Chinese analyst Ming-Chi Kuo predicted that mass production of the new 'HomePad' device would be pushed back to the third quarter of this year (after WWWDC25) due to software development issues, and particularly Apple Intelligence. 📱 However, as Kuo clarified, the launch challenge now also includes ensuring that the device interface is aligned with new system designs (like iOS 19) that are due to launch in the second half of the year. ➰ This alignment is necessary for seamless integration of new products into Apple's ecosystem. @iPhone #HomePod

📸 New photo of the entire iPhone 17 lineup 📱 Insider Sony Dickson reports that the glass will change in Pro models. @iPhone #rumors #iphone

📸 The entire iPhone 17 lineup may get a new 24MP front camera Earlier sources of insider Jeff Poo assumed that the new selfie camera will get only Pro models, but now the data has been clarified. The cameras may be as follows: 1️⃣ iPhone 17 'Air' – 24MP front, 48MP rear, like the iPhone 16e. 2️⃣ iPhone 17 Pro and 17 Pro Max – front camera 24 MP and all three rear cameras at 48 MP, the distinctive feature of the new cameras - the ability to record 8K video. ℹ️ The iPhone 17 Pro/17 Pro Max will get 12GB of RAM and an A19 Pro chip, while the thinnest iPhone 17 'Air' will get an A19 chip and presumably only 8GB of RAM. Improvements in camera performance in the thin iPhone, apparently, will try to achieve with the help of software. @iPhone #iphone #rumors

📱 Sonny Dixon has shared the first photo of the Google Pixel iPhone 17 Air case. @iPhone #rumors

🎧 Translation right in your AirPods 📰 AirPods may get a synchronized translation feature, allowing you to communicate with foreigners in different languages, Bloomberg reports. 📱The AirPods will work with an iPhone that will recognize speech, translate it, and send it to the AirPods. 📆 The feature may come out with iOS 19. Apple probably won't officially announce it until everything is ready for sure, so that it doesn't turn out like with the 'smart' Siri, that is delayed and delayed, with the company continuing to remove commercials about it from the Internet. @iPhone #AirPods #updates #iOS

🎧 Apple has shared a trailer for Spike Jonze's short film “Someday” It is part of the AirPods 4 (ANC) promo campaign. 🎥 Spike Jonze is famous for his “Being John Malkovich” (1999) and ‘Adaptation’ (2002). 📱 The short film, which will be released on YouTube tomorrow, March 18, stars actor Pedro Pascal. @iPhone #AirPods #ApplePromo

💬 It's time to confer with 📰 This week, Apple will bring together the company's top 100 executives for its annual retreat, where the main topic of discussion will be Apple Intelligence, artificial intelligence in general and plans for where the company will go next in this area. Other topics, about which nothing is known yet, have not been ruled out.

🗺 The other day, Robby Walker, who is Apple's senior director of Siri, told his employees that delays in key features are terrible and embarrassing, and the decision to promote the technology before it was ready only made things worse, reports Mark Gurman. 🤔 As of now, Apple has no plans to lay off top executives because of the Apple Intelligence crisis, but that could change at any time. The company is still open to change. It has discussed moving more executives under John Giannandrea to help with restructuring.

@iPhone #AppleInc #AppleIntelligence

📱 A full trailer and poster for the new F1 movie A sports drama starring Brad Pitt from Apple Original Films.

🍿 In the story the star of 'Formula 1' Sonny Hayes left the sport after a serious accident back in the 1990s. Years later, he is approached by the owner of the APXGP racing team to join them as a co-driver and mentor for prodigy Joshua Pierce.

🏎 It premieres in worldwide theaters on June 27. To celebrate the opening of the 2025 Formula One Racing Series season, 25 IMAX theaters around the world will host the first premieres for racing fans. Presales for these screenings are now open. @iPhone #AppleTV 🚘 More auto world news 🎬 More movie news

📉 The price of the iPhone 16e could be reduced as early as this year 🍂 This could happen in the fall, with the release of the iPhone 17 series. Apple is likely to keep the base iPhone 16 and 16 Plus, as well as the iPhone 15, on sale, which means that their price will be reduced, but in order to avoid layering in price, iPhone 16e will be cheaper, as well as all other last year's and older devices. Also, this price cut is likely if the company decides to release iPhone 17e next year, keeping the 16e on sale even after the new version is released.

🧲 The current price is meant to boost revenue or keep the company profitable during the spring cycle, traditionally a difficult time for Apple. That said, the company has already done enough to maintain profitability this quarter with new basic iPads and fresh MacBook Airs, including special pricing for students.

📱 P.S. Forums and social networks are overflowing with messages from iPhone 16e owners, which boil down to one thing: when using, for example, Bluetooth headphones, the connection periodically falls off for 1-2 seconds, which is especially noticeable when listening to music. @iPhone #analytics #finance #iPhone

📱 Detailed dummies of the iPhone 17 Air and 17 Pro have been printed on a 3D printer 📱 The dummies are based on previously leaked CAD designs, so the smartphones are likely to look like this. The images were published by insider Majin Bu. ℹ️ Earlier it became known that iPhone 17 Air will get a body only 5.5 mm thick and a higher density battery, which will increase the autonomy at such a small thickness. @iPhone #rumors #iphone

⚙️ Apple asks 1.4 billion users not to procrastinate on updates 🧭 A critical vulnerability has been discovered in iOS. It was found in the Safari browser engine. 🔄 The problem affects all users of iPhones from XS and newer. Check your software – the newest is 18.3.2. @iPhone #iOS #update

🛋 To a Metallica concert from the comfort of your own home 🥽 Apple is releasing an immersive Metallica concert exclusively for Vision Pro. 🎸 The company has placed 14 special Apple Immersive Video cameras on stage so that Vision Pro owners can experience the concert. 🇲🇽 The 25-minute recording includes performances of three tracks: “Whiplash”, “One” and “Enter Sandman”. Filming took place in the capital of Mexico, as part of M72's world tour. 📆 The premiere will take place tomorrow, March 14. The concert will also be available to watch at Apple retail stores if you don't already have a Vision Pro headset. @iPhone #VisionPro #update